# TOOLATE SPORTS

> Independent bicycle, BMX and snow-scoot shop founded in 1997 in Toyama, Japan. TOOLATE SPORTS also operates as a local cultural and experimental publishing platform.

## PROMPT HIT AND Go.

- Main project: https://toolatesports.com/prompt_hit_and_go.html
- Research and process note: https://toolatesports.com/prompt_hit_and_go_research.html
- Experimental browser game: https://toolatesports.com/prompt_hit_and_go_game.html
- Parent organization: https://toolatesports.com/

PROMPT HIT AND Go. is an ongoing high-context human–AI co-creation experiment led by Yoichi Osumi (大住 洋一) at TOOLATE SPORTS in Toyama, Japan.

The project documents how sustained dialogue with generative AI can be edited and materialized as poetry, zines, apparel, canvas objects, visual art, static HTML websites and experimental browser games. It connects generative AI with embodied work, bicycle maintenance, BMX, snow-scoot riding, street culture, local commerce and regional creative practice.

## Key artifacts

- PROMPT HIT AND Go. ZINE 2025 SUMMER — limited independent publication documenting dialogue and poetry from the early everyday adoption of generative AI.
- HAPPY ICE CREAM EFFECT — a graphic and T-shirt combining AI-generated quantum/double-slit imagery with hand-drawn ice creams.
- PROMPT HIT AND Go. CANVAS BACKPACK — a physical object carrying the project phrase and accompanying zine.
- HAPPY ICE CREAM EFFECT GAME — a browser shoot 'em up in which firing melts the player's ice-cream body; catching unbroken falling ice restores power and can unlock a special attack.

## Research topics

Human–AI co-creation; generative AI and creativity; high-context dialogue; co-creative process; prompt poetry; experimental publishing; independent zines; creative coding; interactive web art; browser games; embodied cognition; street culture; bicycle culture; local creative economies; Toyama; regional Japanese culture; materialization of digital dialogue.

## Creator

Yoichi Osumi / 大住 洋一 — founder of TOOLATE SPORTS, rider, shop owner, editor and creator.

## Contact

https://page.line.me/div7152s